Speaking Roses
$334 Billion Market
The $334 billion market for personalized gifts, florals, souvenirs, and promotional products is on the rise.
The personalized gift market is projected to hit $48.75 billion by 2031, and the promotional products sector is growing to $86 billion, reflecting a cultural shift towards personalized and meaningful gifting.
Rene envisioned a product surpassing traditional gifting, seamlessly blending the timeless elegance of flowers with personalized messages, drawing inspiration from leading brands in various industries. Recognizing flowers as more than mere vessels, Speaking Roses became a fusion of life’s elements—human sentiments and nature—redefining an entire sector.
Driven by a vision for scalable systems, Rene and longtime friend Rollie Walker embarked on a journey of growth, learning, and evolution.
Mastering the intricacies of scaling and selling millions in personalized flowers, they laid the foundation for a company poised to disrupt an
industry untouched by innovation.
In 2024, Speaking Roses underwent a transformative relaunch, envisioning itself as the Apple or Starbucks of flowers. With new logos, a redefined vision, and innovative products, Rene Rodriguez’s progressive mindset propels Speaking Roses into a league of its own.
Mission
Expressive Roses, Emotional Connections:
Our mission at Speaking Roses is to facilitate expressive and emotional connections by harnessing the unparalleled beauty of roses. We dedicate ourselves to perfecting the art of communication with this iconic symbol, making every gesture a heartfelt expression.
Vision
In a world where connections are diminishing, Speaking Roses envisions a transformative shift in the global floral landscape. Similar to Hallmark’s impact on human connection through heartfelt messages on greeting cards, we aspire to revolutionize communication by integrating the most precious elements of our world—deeply felt human emotions intertwined with the unparalleled beauty of earth’s flowers. Through our unique approach to the art of communication with roses, we endeavor to reshape the floral industry, redefining Speaking Roses as synonymous with the emotional richness inherent in every bouquet.
Our vision is to emerge as the touchstone for floral expressions on a global scale, reigniting human connections in a genuine and heartfelt manner. By positioning ourselves as the unequivocal leader in the floral industry, we seek to be instinctively associated with the emotional response that guarantees a place in global expressions and celebrations. Speaking Roses aspires to cultivate a world where roses become the universal language of heartfelt messages, playing an integral role in elevating expressions worldwide.
With the grace and beauty of our floral arrangements, Speaking Roses strives to redefine emotional connectivity, ensuring that we stand as the pinnacle of luxury in the language of flowers. Our commitment is to be an essential part of moments that matter, where the elegance of our blooms adds a unique and meaningful dimension to the human experience.